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Developing a consistent graphic language is essential, especially when reaching out to an end-consumer who's attention span is stretched thin across myriad of platforms.

Here are a few examples of the graphic language that TLHDesignHUB has been creating for POP.IN.POP.UP and its sister site POP.POLITICAL

The importance of brand recognition is paramount but keeping the audience engaged with your product in this crowded world of social engagement is equally paramount. They need to instantly recognize your brand, but they also should believe that you are perpetually fresh.

It's a balancing act, but truly enjoyable....