Denim will come in every imaginable style this fall. Expect to see it in fine suiting and ultra feminine dresses, deconstructed frumpy ensembles, hard-edged punk and everything in-between including outerwear.
Who Do You Think You Are - Presenting denim cohesively is key. The trick is to not to try and be all things denim to all people, as your brand will end up looking like a second-hand stall down the portable market. Focus in on who your consumer is, everything should start with them. What are they looking for and how do they wear non-denim.
Stories Can Close The Deal - Pick a theme and design a focused collection. Do not deviate from that theme in your design or marketing.
R & D Matters - Do your research on the base cloth, the weave the weight, there will be washes/finishes that will not be achievable on certain base cloths and remember, using bases that contain too much stretch can result in a cheap looking product that no longer resemble denim and adding polyester to denim really changes the hand and look, not to mention the breathability. So my rule of thumb is polyester NO!
Stay Tuned Up Next - Washes & Finishes…